Dr. William Rice
"Vital Marketing: How To
Motivate Your Sales People and Clients"
Dr. William Rice will discuss ways to enhance marketing techniques for the family owned business. Capturing the mind of the client is dependent on your capturing the mind of your salespeople. Capturing the mind of the sales person is dependent of how you capture the critical factors that motivate them to be a change agent not just an order taker. Come learn about the 7 point test to evaluate your clients, sales people or support staff in creating the transaction.
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Dr. Rice has earned his DBA in Marketing, Agricultural Economics and Psychology from the University of Colorado, Boulder. He is a lead instructor for the University Business Center’s Professional Business Training Program at the Craig School of Business, California State University, Fresno, where he teaches Marketing. Since 1983 Dr. Rice has been a Craig School of Business Faculty member in the Department of Marketing and was also a former director of the University Business Center. Dr. Rice has been a consultant to over 300 different firms including Microsoft, HUD, Teledyne Corporation, BFI Waste Management Inc., Pacific Gas and Electric (PG&E), California Fresh Carrot Board, Cantaloupe Advisory Board, Grundfos Pumps, Valley Children's Hospital, |
Dr. Rice is a popular lecturer, seminar/workshop leader and guest speaker with over 1,000 speeches, presentations and seminars. He lives on Rice Road in north Fresno, California which is a fourth generation farm founded by his family in the late 1800's. If you would like to learn more about Dr. Rice please visit the Craig School of Business Marketing Department’s website...
University Business Center - Room PB 194
California State University, Fresno
Parking passes available with RSVP
Registration Fee of $25 for all Non IFB Members
Please RSVP: Institute for Family Business
559-278-5662
