CALIFORNIA STATE UNIVERSITY, FRESNO
Craig School of Business 

Spring 2002

MKTG 189T: e-Business
T-TH, PB104, 12:30-13:45

For a comprehensive explanation of the course
requirements, please browse through the Blackboard web site.
URL: http://csufresno.blackboard.com


Due to the dynamic nature of this course,
the contents of the Blackboard web site are subject to change.

For Blackboard assistance access:
http://www.csufresno.edu/digitalcampus/resources/

Instructors:

Catalogue Description:

E-business foundations; information technology infrastructure; new marketing and business models; financial, legal and global issues and implications; and supply chain and enterprise resource planning.

I. The Core Concept: 

The widespread dissemination of information technology and the proliferation of electronic commerce among businesses and consumers coupled with the increasing use of the Internet have created a whole new way of doing business for organizations, large and small. The Internet is transforming business relationships between customers and suppliers as well as it is changing the competitive dynamics of the marketplace. The growth in Internet business in a short period of time has been phenomenal, and it is expected that this rate of growth will continue in the neat future. 

The new ways of doing business demand professional training for a new generation of students. Students working in e-Business need a combination of new skills and tools in the areas of information technology, finance, business law, management, and marketing. The e-Business option (see Appendix 1) is for students seeking the skills necessary for participating in the electronic commerce revolution. The overall purpose of the option in e-Business is to provide a professional educational for students planning to work in the field of e-Business. The option is designed to assist students understanding the new ways of doing business in the digital economy. The Option is targeted at students who will take managerial positions in e-Business firms whose business models are changing dramatically. Such firms include retailers, manufacturers, high-tech firms, management consulting firms, financial institutions, and service providers. 
MKTG 189T: (e-Business 101) is the first course of e-Business option. 

II. Course Objectives: 

¨ To examine all facets of e-Business: Through lecture, hands-on activities, this course examines the history, basics, tools, and other important issues surrounding the many forms of electronic commerce and e-Business. 

¨ To introduce students to the basics of Information technology infrastructure and how it impacts today’s business environment. 

¨ To learn the role of e-marketing, e-finance, e-payment systems and security issues, and e-capital resources in e-Business. 
¨ To explore the global, legal, regulatory, privacy and ethical issues of e-Business. 

¨ To provide students with a base of knowledge in Supply Chain Management and Enterprise Resource Planning. 

III. Reading Assignments:

Each instructor will post the required reading assignments.

IV. Grading and Evaluation 

1. Due to interdisciplinary nature of this course, it is divided into four modules. The student evaluation will be accomplished through a variety of means such as examinations, homework, and projects. 

2. Grades will be assigned as follows:

Notes: 

1. Part of your grade is based on group activities, for those activities a group grade will be assigned. Your individual grade may be somewhere between 0 to 100% of that grade, depending on the amount of contribution and effort (as perceived by your teammates) you devoted to the selected group projects.

2. This syllabus, course schedule, and the contents of course web site are subject to change in the event of extenuating circumstances. If you are absent from class, it is your responsibility to check on announcements made while you were absent.

3. The professors reserve the right to change course requirements and grading to optimize the student learning experience. Students will be notified in advance of any such changes.

VI. Topical Outline

Date	Instructor	Topics
January 24 TH	Motameni Moghadam Shahrokhi Wielicki	Course and Black Board Introduction
9 T	Wielicki Motameni Shahrokhi	Introduction to IT Introduction to e-Marketing  Introduction to e-Finance
31 TH	Moghadam	Introduction to Supply Chain Management (SCM) and Enterprise Resource Planning (ERP)
February 5 T	Motameni	Introduction to e-Business:  e-Commerce Versus e-Business The Anatomy of EC The Driving Forces of EC
7 TH	Wielicki	IT Revolution§ From EDP to E-business, strategic role of information, digital economy and productivity issues.
12 T	Wielicki	A short history of Internet From EDP to E-business, strategic role of information, digital economy and productivity issues, An overview of HTTP and intro to HTML.
14 TH	Wielicki	How to do it all?  System Analysis and Development cycle, redesigning business processes (examples), implementation methods – prototyping, estimating ROI of IT investment, E-business extensions of ERP systems.
19 T	Wielicki	Connectivity  The glue that holds it all: hardware solutions (media, bandwidth, speed)), software concepts (ATM,ISDN,DSL,T1lines etc.), LAN,WAN and VAN, Intranet and Extranet, protocols (TCP/IP,FTP etc.), voice over IP, video over IP (demonstration), more about HTML.
21 TH	Wielicki	It all starts with DATA From data to information, Database concept, structures, database design (logical and physical), central role of Database and DBMS in ERP and E-business systems, moving data between data base and the web page, final comments on HTML, authoring software, FrontPage examples.
26 T	Wielicki	IT Module Exam
28 Th	Motameni	E-Marketing Structure  B2C Business Models  B2B Business Models
March  5 T	Motameni	Market Segmentation using e-Resources:  Traditional Market Segmentation Strategiesq e-Segmentation Resources:  VALS2 Segmentation§ PRIZM Segmentation   NAICS Segmentationq Database Marketing
7 TH	Motameni	Creating Customer Value Online:   e-Productq e-priceq e-Promotion
12 T	Motameni	Creating Customer Value Online: e-Distribution Functions Intermediaries e-Business Models Customer Relationship Management
14 Th	Motameni	e-Marketing Module Exam
19 T	Shahrokhi	Financial issues involved in setting up an e-business.
21 TH	Shahrokhi	Online trading in stocks and other investment vehicles.
26 T		§ Spring Break
28 TH		§ Spring Break
April 2 T	Shahrokhi	E-Finance: Overview & Topical Areas  E-Banking: Online banking
4 Th	Shahrokhi	e-payment, including online bill payment and transactions.
9 T	Shahrokhi	e-Capital: Raising capital online, VCs, IPOs…  Online trading: stocks & other investment
11 Th	Shahrokhi	Global Issues related to e-business
16 T	Shahrokhi	Regulatory Issues related to e-business
18 Th	Shahrokhi	e-Finance Model Exam
23 T	Moghadam	Supply Chain Management/ERP
25 Th	Moghadam	Supply Chain Management/ERP
30 T	Moghadam	Supply Chain Management/ERP
May  2 Th	Moghadam	Supply Chain Management/ERP
7 T	Moghadam	Supply Chain Management/ERP
9 Th	Moghadam	Supply Chain Management/ERP Exam
14 T	Motameni Moghadam Shahrokhi Wielicki	Course Review and Student Evaluation
21 T	Motameni	Final Exam 13:15-15:15

Appendix A

• The 24-unit e-Business option is an inter-disciplinary program. The option is comprised of a sequence of required courses, elective courses, and a practicum or internship. The e-Business option balances theoretical, practical, and technological considerations with a particular emphasis on hands-on investigation of e-Business issues.
• There are 2 required courses (6 units). The required courses are designed to provide a broad coverage of key issues related to the development and management of e-Business. 
• Students will take six elective courses (18 units).