CALIFORNIA STATE UNIVERSITY 
Craig School of Business
GLOBAL BUSINESS (BA 104)
Professor Manuchehr Shahrokhi

Office: PB 241, Phone: 278-4058, Fax: 278-4886; mshahrok@csufresno.edu
Office Hours: T & Th 8:30-9:30 a.m., 2:2:45, T: 5-6 p.m., and by appointment

REQUIRED Czinkota, Michael, et. al. "Global Business," 3rd Ed., DRYDEN, 2001.
TEXT: 

RECOMMENDED: Czinkota, Michael, et. al., "International Business," 5th Ed., 
BOOKS: Dryden Press, 1999.

Hill, Charles, "Global Business Today," Irwin-McGraw-Hill, 1998.
Daniels & Radebaugh, "International Business, " 4th Ed., Addison-Wesley, 1998.

RECOMMENDED Business Week, Economist, Financial Times, Fortune, Forbes, and
READINGS: the Wall Street Journal

COURSE COVERAGE:

This introductory course in global business will introduce students to all areas of international business and the environment within which business transactions take place. The main topics covered in this course shall provide students with an understanding and appreciation of the following,

· Evolution, definitions, patterns, forces, and linkages of global business.
· Importance of International Business in the global economy.
· Theories of international business, trade, and investment.
· U.S. position in the global business and its impacts on the country.
· Principles of measuring the global business activities of nations (BOP).
· Mechanics of exchange rates changes and their impacts on the economy.
· Importance of regional economic integration and emerging markets.
· National trade and investment policies including Foreign Direct Investment (FDI) 
· Legal, political, and cultural environment of global business. 
· Basic skills of operation, management, and control of global business.
· Basic techniques of market research and foreign market entry strategies.
· Principles of global marketing & distribution. The Internet and E-Commerce 
· Principles of global financial management including hedging strategies.
· Contemporary issues in global business and their implications. 

GLOBAL BUSINESS (BA 104)
Professor Manuchehr Shahrokhi

COURSE OBJECTIVES:

The main objectives of this course and the above topics are to:

· Introduce students to the process of globalization and the implications of globalization for business firms and their managers
· Explain how and why the world's countries differ
· Present a review of the economies and policies of global trade and investment
· Examine the different strategies that businesses can adopt to compete in the global marketplace and enter specific foreign markets
· Explore the role played by marketing, operations, and human resource management within an international business

REQUIREMENT & GRADING: 

Student will be graded based on their performance in two tests, a term paper (an executive report on a contemporary topic in global business), five cases, and class participation. The grade will be calculated according to the following schedule:

Mid-term Exams 40% A 90+%
Final Exam 25% B 80-89% 
Term paper/mini cases or projects 25% C 70-79% 
Participation 10% D 60-69%

CHEATING AND PLAGIARISM: "Cheating and Plagiarism are considered one of the most serious offenses in teaching/learning process, as it erodes the integrity of the student faculty relationship. Students are reminded that the University Policy on Cheating and Plagiarism will be will be fully enforced in this class."

Dr. Manuchehr Shahrokhi 
Professor of Finance & Global Business, Craig School of Business, CSU-Fresno (1986- ). 
Visiting Professor, Harvard University, teaching global business-finance (1993 - present). 
Former Director, Graduate Business Program, Craig School of Business (1989 - 1992).
Editor, Global Finance Journal, a refereed journal with worldwide distribution (1989- ).
Founder/Executive Director/Organizer, Global Finance Conference (1994 - ).
Former Corporate Executive, including 3 years as VP and CEO (1979-83). 
Business Consultant: financial planning, valuation, & global business strategies (1984- ).
Author of 50+ published articles, proceedings, books, and manuals on financial topics.
Extensive world travel: Europe, North America, South East Asia, and the Middle East. 
Coach, California Youth Soccer League-North (1997- ).

Education: BBA, Business Administration, Tehran Business School
MBA, Finance and Investment, George Washington University
Ph.D., International Business-Finance, Ohio State University

GLOBAL BUSINESS (BA 104)
Professor Manuchehr Shahrokhi
COURSE OUTLINE

____________________________________________________________________
* Czinkota, Ronkainen, Moffett, & Moynihan: Global Business, 3rd Ed., 2001, Dryden. 
** Cases will be assigned on related topics throughout the semester. 

Why Take a Course in Global Business?
A New GE Course

Course: Global Business (BA 104); Fall 2001; T Th, 11-12:15 p.m., PB 136
Instructor: Professor Manuchehr Shahrokhi (559) 278-4058
Email: mshahrok@csufresno.edu      URL:www.globalfinance.craig.csufresno.edu/

Learning Objectives: 
· Understand what is meant by the term globalization. 
· Be familiar with the main causes of globalization.
· Understand why globalization is now proceeding at a rapid rate.
· Appreciate how changing international trade patterns, foreign direct investment flows, differences in economic growth rates among countries, and the rise of new MNCs are all changing the nature of the world economy.
· Have a good grasp of the main arguments in the debate over the impact of globalization on job security, income levels, labor, environmental policies, and national sovereignty.
· Appreciate that globalization is giving rise to numerous opportunities and challenges that business managers must confront.

The globalization of business brings new opportunities and challenges as well as new threats to individuals, businesses, and governments. The challenge is to compete successfully in the global marketplace. The Internet has burst onto the business scene, and its reach is global. Technology continues to increase the reach and the ease of conducting business globally. Innovations can be developed and disseminated more rapidly, human capital can be used better, and financing can take place more quickly. 

· Global Business is exciting because it combines science and art of business with other disciplines such as economics, anthropology, geography, history, language, statistics, jurisprudence, and demography. 
· Global Business is important and necessary because economic isolation has become impossible. 
o Failure to be part of the global market assures a nation of declining economic influence and deteriorating standard of living for its citizens. 
o Successful participation in the Global Business, however, holds the promise of improved quality of life and a better society, even leading to a more peaceful world.
· Global Business offers firms new markets. Since 1950s the growth of International Trade and Investment has been substantially larger than the growth of domestic economies. 
· Global Business offers consumers new and better choices at lower prices. 
· Global Business facilitates the mobility of factors of production—except land—and provides challenging employment opportunities to individuals with professional and entrepreneurial skills. 
Both as an opportunity and as a challenge, Global Business is vital to countries, companies, and individuals.