Marketing in Action - Nancy Ryan McClure, University of Central Oklahoma; James L. Thomas, Jacksonville State University
Business Documents vs. Academic Treatise - Richard Turshen, Pace University
Principles of Marketing: Using Environmental Scan Reports as a Means of Accessing Student Learning
Robert D. O’Keefe, DePaul University; Philip R. Kemp, DePaul University; J. Steven Kelly, DePaul University
Analyzing Company Stragety Via Multiple Resources. - Paul LeMay Burr, University of Incarnate Word
Richard M. Burr, Trinity University
The Guide To Ethnic Dining - Mark Andrew Mitchell, University of South Carolina, Spartanburg
Cross-Cultural Marketing: Taking the Brand Local? - Jacqueline J. Kacen, University of Michigan-Dearborn
Student Ethhics vs. Practitioner Ethics - Gregory B. Turner, College of Charleston
The Search for the Perfect Package - Michael Luthy, Bellarmine University
Packaging - Stephen Baglione, Saint Leo University
PACKAGING EGG-CITEMENT - Deborah Reed Scarfino, William Jewell College
PACKING THE POWERFUL P! THE IMPACT PACKAGING HAS ON HOW WE "SEE" PRODUCTS A TASTE TEST EXPERIMENT - Barbara Ross Wooldridge, The University of Texas at Tyler
Identifying Channels of Distrubtion - John L. Beisel, Pittsburg State University
EGG-SPRESS DISTRIBUTION: A SIMULATED DISTRIBUTION EXERCISE - Debra Decelles, State Univ. of New York College - Brockport Anthony Rossi, State Univ. of New York College, Brockport ; Susan Sunderline, State Univ. of New York College - Brockport; John Gardner, State Univ. of New York College, Brockport
MARKETING CHANNEL FUNCTIONS: A LOW-TECH KINESTHETIC SIMULATION - Monica Perry, University of North Carolina at Charlotte Thomas Stevenson, University of North Carolina at Charlotte
Monopoly Sales Simulation - Linda Warren and Katie Wootten, Truman State University
CONDUCTING A SALES MANAGEMENT AUDIT - Julie M. Pharr, Tennessee Technological University
LEARNING ABOUT SALES PRESENTATIONS - Kathleen M. Bailey, Loyola University of New Orleans
Buying an Education: The 4P's on Day One - Martha E. Hardesty, The College of St. Catherine
Marketing Mix Reports - P.J. Forrest, Mississippi College
Global Marketing - Charles W. Lamb Texas Christian University, Joseph F. Hair, Jr. Kennesaw State University, Carl McDaniel, University of Texas at Austin
International Marketing: A Map Quiz - Gregory J. Baleja, Alma College
Using Geography in the International Marketing Class - William C. Moncrief
Texas Christian University
Forcing Internantional Communication - John L. Beisel, Pittsburg State University
It's Not Funny Money! - David J. Brennan, Webster University, St. Louis, Missouri
Globalizing the Thinking of Business Students - Andrew Banasiewicz, Louisiana State University
Print Ad Projects For Consumer Behavior - P.J. Forrest, Mississippi College
COGNITIVE DISSONANCE AND THE UNIVERSITY EXPERIENCE - Mark Andrew Mitchell, Coastal Carolina University
LEARNING THROUGH COMPETITIVE CASE PRESENTATION - Tom Hicky, Oswego State University of New York
COMMUNICATING CONSUMER BEHAVIOR AN EXERCISE USING PERSONAL CONSUMPTION JOURNALS - Barbara-Jean Ross, Louisiana State University; Laura A. Williams, Tulane University
REFERENCE GROUP – LECTURE ALTERNATIVE AND CLASS PARTICIPATION EXERCISE - Anita Jackson, Central Connecticut State University
FIT TO BE TIED: UNDERSTANDING THE CONCEPT OF INVOLVEMENT - Al Rosenbloom, Benedictine University
Creating Advertising for Illegal Product/Services - S.J. Garner
MARKETING COMMUNICATION PROCESS - Gary M. Donnelly, Casper College
EFFECTIVE STRATEGIES USING A UNIVERSAL MARKETING STRUCTURE - Ira S. Kalb, University of Southern California
Sales and Customer Service Experiential Journal and Paper - John Ronchetto, University of San Diego
Discovery of Strategic Retailing Factors - Amy R. Hubbert, University of Nebraska at Omaha
FRANCHISE EXPO - David M. Blanchette, Rhode Island College
RETAIL PROFITS: NO ROOM FOR ERROR - Chris Pullig, Louisiana State University
ANALYZING RETAILING ON THE WORLD WIDE WEB (WWW) - John T. Drea, Western Illinois University Mandeep Singh, Western Illinois University
BRINGING THE RETAIL MIX TO LIFE - Mark B. Houston, Bowling Green State University Beth A. Walker, Arizona State University
RETAIL STORE CLASSIFICATIONS - Karen L. Stewart, Richard Stockton College
A DECISION-MAKING EXERCISE FOR BUSINESS MARKETING - Elizabeth J. Wilson, Louisiana State University
STUDENTS PRACTICE MAKING MARKET/PRODUCT GRIDS ON THEMSELVES - Kim McKeage, University of Maine
UNDERSTANDING THE IMPORTANCE OF MARKETING RESEARCH
(OR WHY DO I HAVE TO TAKE THIS CLASS?) - Matthew D. Shank, Northern Kentucky University; Fred Beasley, Northern Kentucky University
SECONDARY RESEARCH DATA HUNT AND MARKETING STRATEGY DEVELOPMENT - Deborah C. Calhoun, College of Notre Dame of Maryland
IN-CLASS EXERCISE IN RESEARCH - Kay Tracy, Gettysburg College
COLLECTING, CREATING, AND MARKET RESEARCHING DIRECT MAIL SALES LETTERS - Elwin Myers, Texas A&M University, Corpus Christi
USING SECONDARY DATA FOR MARKETING DECISIONS - Gregory S. Martin, University of West Florida
RESEARCHING FOOD PRODUCTS WE LOVE TO HATE - Robert J. Brake, Concordia University
STORYTELL1NG: METAPHOR GENERATION AS A CUSTOMER UNDERSTANDING RESEARCH TOOL - Michael C. Murphy, Langston University at Rogers University; Jon Shapiro, Northeastern State University at Rogers University
The Oreo Debate - Alice Griswold, Clarke College
PRODUCT POSITIONING FOR THE PRODUCT MANAGER: A CAPSTONE EXPERIENCE FOR AN INTRODUCTION TO MARKETING CLASS - Jon M Shapiro, Northeastern State University Michael C Murphy, Langston University
IMPLEMENTING PRODUCT POSITIONS: A PERCEPTUAL PICNIC - Robert D. Winsor, Loyola Marymount University
A PROJECT TO FAIL - Deborah Reed Scarfino, William Jewell College
GIVE THEM WHAT WE MAKE, OR GIVE THEM WHAT THEY WANT? - Deanna R.D. Mader, Marshall University; Fred H. Mader, Marshall University; Deanna R.D. Mader, Marshall University; Fred H. Mader, Marshall University
NEW PRODUCT DEVELOPMENT - Karen Stewart Richard Stockton College of New Jersey
Analyzing the Price-Quality Relationship - Vaughn C. Judd, Auburn University Montgomery
CAN YOUR MARKETING STUDENTS SOLVE THE BANANA PROBLEM? CAN YOU? - William H. Brannen Creighton University
SURVIVAL BARTER EXERCISE - Philip R. Kemp, DePaul University
PRICING ... AN ART OR A MATHEMATICAL FORMULA? - Laura Balus, Central Community College