Welcome to the Department of Marketing and Logistics “Experiential Learning Website” which disseminates resources, information, and “Experiential Learning” related projects for marketing courses.
The Department of Marketing and Logistics Mission Statement
The Mission: While maintaining the AACSB accreditation, become a preeminent Department of Applied Marketing by creating alliances with the local business community to give our students “Real World” experiential learning in order to compete with all major universities in California.
The Vision: Creating challenging and enjoyable teaching and learning experiences and offering specialized cutting edge marketing options.
The Motto: Connecting the Learning Process and Experience to the Community.
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What is Experiential Learning?
Experiential Learning Philosophy
It is a well-established fact that learning is facilitated when students participate completely in the learning process, and when they are confronted with practical and real-life problems. In recent years, the discipline of business administration has received a lot of criticisms. Much of the criticism has focused on dissatisfaction within the business community of business education delivered to undergraduate students. The lack of necessary skills to apply the theoretical concepts and abstract knowledge in practical situations; and too much weight placed on theory and not on practical skills are two examples of such criticisms.
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Contributors
Click here to view list of contributors.
Craig School of Business Mission
The mission of The Craig School of Business is to prepare a diverse student population for careers in the regional, national, and global business environments, and to serve the Central California business community as a resource center.
