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Entrepreneurship: Description

The Craig MBA in Entrepreneurship is designed for individuals who:

•own their own business or are considering starting their own business,
•want to join a startup or emerging business,
•want to work in an industry with startups or emerging businesses as clients or customers,
•like to work at jobs with a significant amount of project type of work, and/or
•aspire to positions of greater independence in large firms such as executive management, new venture management, or brand management.

The Craig MBA in Entrepreneurship seeks highly motivated individuals who desire to join the New Economy. With economies around the world in transition, firms are placing greater emphasis on employees with with the ability to think and act cross-functionally. A critical skill for New Economy participants is the ability to formulate and implement plans that solve unique business problems. The Craig MBA has built its courses around the development of such skills.

The Craig MBA Entrepreneurship program is unlike any other program in the country with a blend of practical theory with hands on results. The Entrepreneurship program requires students to take four sequential courses starting with the foundations of entrepreneurial thinking all the way through to the actual launch of a viable business in the marketplace Course materials are organized to provide a logical journey through the entrepreneurial experience with each student completing the program fully prepared to join an entrepreneurial firm, launch an entrepreneurial firm, or work with an entrepreneurial firm. The MBA in Entrepreneurship has been developed around the following guiding principles:

Practical theory – Theory and textual material are used in all courses, but the emphasis will be on how the material applies in the entrepreneurial context.

Learning by doing – All courses emphasize practical applications of material through the extensive use of “real world” exercises. In fact, all Craig Entrepreneurship MBAs will work with at least one local startup or emerging business and will take part (individually or on a team) in at least one business startup before completing the program.

Entrepreneurship is interdisciplinary – Intermingling the talents of business students from multiple functional areas and non-business students in practical exercises poses significant benefits for all concerned. We believe that successful entrepreneurial ventures are a product of such interdisciplinary collaboration.

The team approach – The New Economy workplace demands individuals that work well in teams. So does our program. All Entrepreneurship core courses are team taught to ensure that multiple perspectives are included. Students are expected to work together in the formulation and implementation of projects. And each course utilizes community resources by involving speakers and advisors numerous local entrepreneurs, business people and others working in areas associated with new venture formation.

Community involvement – As part of the curriculum, students will intern with local entrepreneurial firms

The Craig School of Business is one of very few programs in the nation with two endowed chairs in Entrepreneurship. They are, Professor Timothy Stearns the Coleman Foundation Chair in Entrepreneurial Studies and Professor Bob Hill, the Reighard Chair in Entrepreneurship. The Craig School is one of a few select programs to receive funding for a Kauffman Entrepreneurs Internship Program (KEIP). KEIP is sponsored by the Ewing Marion Kauffman Foundation and provides financial support for students to intern with local entrepreneurial firms. In addition, Coleman Entrepreneurial Internships are available to support students working on entrepreneurial programs and projects through the Craig Business School. Students have multiple opportunities to work with area entrepreneurs through the Central Valley Business Incubator, the Entrepreneurial Resource Center, and the new Center for Innovation and Entrepreneurship, and the Institute for Developing Entrepreneurial Action.

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Entrepreneurship: Elective Courses

MBA 270. Seminar in New Business Ventures (3) (required). This course provides an overview of the entrepreneurial process from the initial idea through startup, growth, and harvesting the business. Using the business plan as a primary learning vehicle, students learn how to manage all elements of a business in the entrepreneurial context. The course is team taught to ensure the appropriate coverage of issues in marketing, finance, information technology and accounting. Fall semester

MBA 272. Seminar in New Venture Management (3) (required). Prerequisite: MBA270 or permission of professor. Provides an understanding of the managing and growing of a new firm. The course provides hands on skill and knowledge building through case analysis, interaction with community entrepreneurs and leaders, and readings. Students should consider taking an internship with an entrepreneurial firm while enrolled in the course. This course is team taught. Spring semester.

MBA 273. New Venture Practicum I (3) (required). Prerequisites: MBA 270, MBA 272 or permission of instructor. This course covers the processes by which business ideas are developed, screened and tested. Key topics include: business idea generation, techniques for screening ideas, the development of product and business concepts, prototype development, and feasibility analysis. Objectives are met with classroom instruction on key principles, case analysis, and a strong emphasis on practical exercises. This course is team taught. Fall semester.

MBA 274. New Venture Practicum II (3) (required). Prerequisites: MBA 270, MBA 272, and MBA 273 or permission of instructor. Through hands-on instruction, this course provides an understanding of the process of starting-up, growing and harvesting a new business. Objectives are met with classroom instruction on key principles, case analysis, and a strong emphasis on practical exercises. This course is team taught. Spring semester.

MBA 289T. Seminar in Business Topics (3) Prerequisite: completion of 9 units of 200-level courses and permission of Graduate Director. Theory and developments in business. Irregular offerings. Entrepreneurial Finance and Managing Creativity and Innovation are two examples. With significant interest, these courses could be offered again and/or added as new elective courses.

MBA 290. Independent Study (3-6) Prerequisite: Advancement to candidacy; permission of Graduate Director and Faculty Advisor. Approved for SP grading. Fall or Spring semester. Numerous types of projects with local startups ,small and emerging businesses are possible. The projects may be initiated by either the student or a faculty member.

MBA 292. Readings in Business (3) Prerequisite: Advancement to candidacy; permission of Graduate Director and Faculty Advisor. Approved for SP grading. Fall or Spring semester.

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Entrepreneurship: Contact

Dr. Tim Stearns (D.B.A. Indiana University)
E-mail: timothys@csufresno.edu
Phone: (559) 294-2045
Fax: (559) 294-6655

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The Craig MBA Program
California State University
5245 N. Backer Avenue
Fresno, CA 93740-8001
Phone: (559) 278-2107
Fax: (559) 278-2572