- Degrees -
1979 DBA, Marketing, Agricultural Economics, Psychology, University of Colorado, Boulder
1975 MS, California State University, Northridge
1973 BS, Accounting, California State University, Northridge
- Faculty Bio-
Dr. Rice is Professor of Marketing and is past Director of the USDA/CSUF Armenian Agriculture Academy Project, the Irish Entrepreneur Project, and Assistant Director of the Moldavian Business Development Project at California State University, Fresno. He has also served as the Director of the University Business Center. He came to CSUF in 1983 after teaching at the College of William and Mary in Williamsburg, Virginia for five years. He holds a B.S. in Accounting and M.S. in Marketing from California State University, Northridge, and D.B.A. (Doctor of Business Administration) in Marketing and Agricultural Economics from the University of Colorado. He was Professor of the Year (1996) at CSUF and Professor of the Year in the Craig Business School (student vote) in 1997. He was a College of William and Mary Fellow in 1982 and a Babson College Fellow in 1987.
His industrial experience includes President of CVIS a CAD software VAR, President of NABI International (a strategic planning and educational services firm), Vice-President of Marketing and Strategic Planning with Groundstar Energy Corporation (which installed the solar system at The White House and the Kentucky Derby); Senior Business Systems Analyst with Litton Guidance and Control Systems; Business Systems Analyst with Transamerica Corporation (design of the Hilton Hotel and Budget Rent-A-Car reservation systems); and Engineer with Lockheed Corporation (analysis for L-1011, C-5A, F-104, PC-3 Orion, Cheyenne Helicopter, and other experimental aircraft). He has been a principal in starting several businesses including CVIS (CAD/CAM software), Groundstar Energy Corporation, Senstar Corporation (Satellite Infrared Computerized Imaging), NABI International (Educational Services),and NABI Consultants (Marketing Research).
Dr. Rice has been a consultant to over 300 different firms including Microsoft, HUD, Teledyne Corporation, BFI Waste Management Inc., Pacific Gas and Electric (PG&E), California Fresh Carrot Board, Cantaloupe Advisory Board, Grundfos Pumps, Valley Children's Hospital, National Association of Ceiling and Wall Contractors, National Paper Box and Packaging Association, and the California Holstein Association. He is a member of many local and national organizations including the American Marketing Association (past President and Board member of Central California Chapter), Decision Sciences Institute, Association of Consumer Research, Association of Computing Machinery, and the Fresno Chamber of Commerce. He has received the Fresno Chamber's Outstanding Member Award and Outstanding Service Award.
As an educator Dr. Rice received the National Edwin M. Appel Entrepreneurship Educator Award, Craig School of Business Educational Excellence Award, Educational Innovation Award, Meritorious Performance and Professional Promise Award, and the Duncan Enterprises Community Service Award. He has sponsored over 700 Independent Studies, Graduate projects and theses, and Small Business Institute Cases. For four years he hosted a weekly television program called CONSUMER LINE. He is a guest columnist for the Fresno Business Journal. He also has many other TV, Radio and Newspaper interviews. He has traveled and spoken on all five continents.
He is author of THE BUSINESS EXPERIENCE (Experiential Exercises for Contemporary Business -Dryden Press), co-author with Ted Smith of THE MARKETING EXPERIENCE and THE MARKETING OMBUDSMAN. He has also written seven other books and manuals, plus numerous articles in marketing and technology. He is listed in WHO'S WHO IN AMERICA, WHO'S WHO IN CALIFORNIA, WHO'S WHO IN TECHNOLOGY, INTERNATIONAL DIRECTORY OF RESEARCHERS, and LAMB'S BOOK OF LIFE. He is on the Editorial Boards of the JOURNAL OF MARKETING EDUCATION and REVIEW OF BUSINESS STUDIES.
Dr. Rice is a popular lecturer, seminar/workshop leader and guest speaker with over 1,000 speeches, presentations and seminars. He lives on Rice Road in north Fresno, California which is a fourth generation farm founded by his family in the late 1800's
- Vitae -
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