Craig School of Business (Marketing)

Mission and Vision Statement

“I hear I forget, I see and I remember, I do and I understand.”
Confucius 450 B.C.

“We don’t receive wisdom: we must discover it for ourselves after a journey that no one can take us or spare us”
Marcel Proust

The Mission: While maintaining the AACSB accreditation, become a preeminent Department of Applied Marketing by creating alliances with the local business community to give our students “Real World” experiential learning in order to compete with all major universities in California

The Vision: Creating challenging and enjoyable teaching and learning experiences and offering specialized cutting edge marketing strategies.

The Motto: Connecting the Learning Process and Experience to the Community

The Craig School of Business
Dr, Reza Motameni, Department Chair
Kathy Uchiyama, Administrative Assistant
Peters Business Building, Room 388
P: (559) 278-7830
F: (559) 278-8577

Marketing Department News

Experiential Learning...

What happens when students are confronted with practical and real-life problems in the classroom? Visit our new Experiential Learning site to answer this question and explore this exciting learning philosophy that is creating chanllenging and enjoyable learning experiences for our Marketing and Logistics students. Read More…
-4/20/2009

Dr. William Rice Selected Master Teacher for 2009…

At the 7th Annual Marketing Management Association spring conference in Chicago, Illinois, Dr. Bill Rice was honored as "Hormel Master Teacher" for 2009! Click here for full story…
-4/17/2009

John E. Horstman selected as Top Dog…

John Horstman of Horstman Financial and Insurance Services has been selected as the "Top Dog" For the Craig School of Business. Click here for full story…
-11/6/2007

Marketing Minute - Electronic Newsletter…

The Marketing Minute is distributed to all students currently enrolled in a marketing course. The information is intended to keep you up to date about scheduling, courses, programs, careers, and other issues of interest to students. Currently, students who are registered with Blackboard and those who have declared Marketing as an option receive this newsletter via email. If you wish to be added to the mailing list send an e-mail to the Department Chair.
-1/30/2009

Two New Options!!

Sports Marketing Option

Professor Susan Geringer and her Marketing Students at Grizzly Stadium, downtown Fresno...

The global sports industry is rapidly growing, and currently in the United States it represents more than $213 billion business, outpacing agriculture and motor vehicle sales combined, according to a recent survey. The US Sports Industry is far more than twice the size of the US auto industry, and according to ‘Sports Business Journal’, over 75% of the jobs being created in sports in the US is marketing-related. Other significant aspects of the sports industry are shown in Table 3.

For additional information about this new option,click here...

Logistics and Supply Chain Strategies

Logistics involves so many critical business activities that nearly every Fortune 500 and Global 500 company can be considered a potential employer for logistics managers. The same can be said for smaller public and private companies around the world.

The demand for logistics managers at all levels is excellent. The Collegiate Employment Research Institute reports that logistics is a field with more positions than graduates each year.

The Wall Street Journal (Career Journal.cpm, May 24, 2005) reports that senior logistics management talent is also in short supply. As logistics managers’ roles and value have grown, the need for well-educated, talented professionals with a diverse array of skills has emerged.

Logistics–the second largest employment sector in the United States– offers excellent salaries, opens doors, and provides advancement opportunities to the prospective manager. Logistics managers are in such great demand that both U.S. News and World Report Career guide and Working Woman have cited logistics as a hot career track.

Logistics is the traditional term used in marketing for the range of activities associated with the movement, storage and handling of materials and finished products. All of the activities involved in moving goods to the right place at the right time (as opposed to manufacturing them) can be described under the broad terms, "logistics" or "distribution." The act of supervising or managing this far-reaching activity is generally known as "Logistics Management" or "Distribution Management." Those persons who work in this industry are generally referred to as "Logistics Managers" or "Distribution Managers."

For additional information about this new option,click here...

Department of Marketing Courses
are BlackBoard Enhanced