Craig School of Business (Marketing)

Mission and Vision Statement

“I hear I forget, I see and I remember, I do and I understand.”
Confucius 450 B.C.

“We don’t receive wisdom: we must discover it for ourselves after a journey that no one can take us or spare us”
Marcel Proust

The Mission: While maintaining the AACSB accreditation, become a preeminent Department of Applied Marketing by creating alliances with the local business community to give our students “Real World” experiential learning in order to compete with all major universities in California

The Vision: Creating challenging and enjoyable teaching and learning experiences and offering specialized cutting edge marketing strategies.

The Motto: Connecting the Learning Process and Experience to the Community

The Craig School of Business
Dr, Reza Motameni, Department Chair
Kathy Uchiyama, Administrative Assistant
Peters Business Building, Room 388
P: (559) 278-7830
F: (559) 278-8577

Marketing Department News

John E. Horstman selected as Top Dog…

John Horstman of Horstman Financial and Insurance Services has been selected as the "Top Dog" For the Craig School of Business. Click here for full story…
-11/6/2007

Chairs Message...

Click here to read a message from tne Chair of the Department of Marketing and Logistics…
-8/23/2007

Department of Marketing and Logistics BIG HIT nationwide...

Pi Sigma Epsilon Chapter Shows What it Takes to Win...
On April 11, 2007, the California State University, Fresno, chapter of Pi Sigma Epsilon, Alpha Mu, received the William H. Harris Top Chapter Award for "Excellent Achievement" during the fraternitys 51st national convention held in Irvine, CA. The event was attended by more than 500 members from across the United States.

Despite a relatively small membership and having to compete against more than 50 other chapters in the US, Alpha Mu was recognized by the fraternity’s national headquarters for its professionalism, the commitment of its members, and its active role both on campus and in the community. It also recognizes the outstanding support the chapter has received from the Dept. of Marketing and Logistics at the Craig School of Business and the community.

Pi Sigma Epsilon is the only nationally recognized professional co-educational sales and marketing fraternity in the US and is dedicated to preparing committed and motivated college students seeking to maximize their college experience. Its goal is to provide college students with practical business experience while still in school through sales, sales projects, marketing, marketing research, and community service projects.

-4/11/2007

Marketing Minute - Electronic Newsletter…

The Marketing Minute is distributed to all students currently enrolled in a marketing course. The information is intended to keep you up to date about scheduling, courses, programs, careers, and other issues of interest to students. Currently, students who are registered with Blackboard and those who have declared Marketing as an option receive this newsletter via email. If you wish to be added to the mailing list send an e-mail to the Department Chair.
-11/30/2006

New Option!!

Beginning Fall Semester 2007, we are offering a new and exciting option: Logistics and Supply Chain Strategies

Logistics involves so many critical business activities that nearly every Fortune 500 and Global 500 company can be considered a potential employer for logistics managers. The same can be said for smaller public and private companies around the world.

The demand for logistics managers at all levels is excellent. The Collegiate Employment Research Institute reports that logistics is a field with more positions than graduates each year.

The Wall Street Journal (Career Journal.cpm, May 24, 2005) reports that senior logistics management talent is also in short supply. As logistics managers’ roles and value have grown, the need for well-educated, talented professionals with a diverse array of skills has emerged.

Logistics–the second largest employment sector in the United States– offers excellent salaries, opens doors, and provides advancement opportunities to the prospective manager. Logistics managers are in such great demand that both U.S. News and World Report Career guide and Working Woman have cited logistics as a hot career track.

Logistics is the traditional term used in marketing for the range of activities associated with the movement, storage and handling of materials and finished products. All of the activities involved in moving goods to the right place at the right time (as opposed to manufacturing them) can be described under the broad terms, "logistics" or "distribution." The act of supervising or managing this far-reaching activity is generally known as "Logistics Management" or "Distribution Management." Those persons who work in this industry are generally referred to as "Logistics Managers" or "Distribution Managers."

For additional information about this new option,click here...

Department of Marketing Courses
are BlackBoard Enhanced